ema carlos
ema carlos

Content that actually performs

Selected work Reels & UGC
Services experience

from tech to lifestyle, UGC that feels human but thinks like a strategist. backed by 8 years of experience in social media management, Meta Ads and creative strategy, every video is shaped around your audience, goals and brand guidelines — from the first concept and script to filming and final edit.

whether it's a product demo, testimonial, voiceover or lifestyle-led story, the content is made to feel natural in the feed, true to your brand and worth watching.

short-form video, handled from the first thought to the final cut. i combine strategy, creative direction, filming and editing to turn ideas into content made for your brand and business — from regular social content and launches to campaigns and everything in between.

every production is shaped around your audience, platform and visual identity, using the setup that serves the idea best.

the kit
iPhone 16 Pro MaxCanon EOSInsta360DJI microphones& more
ready. set. go.

the last thing you have time for on your special day, whether it's personal or professional, is creating content. especially content with intention behind every frame. so, here i am.

from the moments everyone sees to the details most people miss, i capture your event as it naturally unfolds and turn it into ready-to-share content that keeps the moment alive long after it ends.

you stay present. i'll make sure the content doesn't miss a thing.

travel content should do more than show the place. it should make people want to pack their bags and experience it for themselves.

i create strategy-backed photo and video content for hotels, destinations, hospitality brands and travel experiences, capturing not only how it looks, but how it feels to be there.

don't know where to start with your socials? start with strategy.

because it's never just what appears on your feed. it's the thinking that connects all of it.

i create tailored social media strategies that give your brand clear direction, make content easier to execute and build the foundation it needs to scale.

what it covers
brand positioningaudience analysiscompetitor & market researchbrand voice & messagingcontent pillarsplatform strategycreative & visual directioncontent & campaign directioncommunity & growth strategyKPIs & performance

almost a decade of experience and 20+ different businesses scaled through SMM — defining brand voices, building strategies, planning campaigns, scripting, shooting, editing and managing everyday content.

i connect all these moving parts to create a social presence that feels human, looks consistent and delivers against real business KPIs.

in the mix
content creationcontent editingcreative directioncopywritingAIcontent calendarscommunity managementtrend researchinfluencer collaborationsMeta AdsSEOanalyticsreporting
Ema Carlos
About

strategy first. camera second.

they call me emacarlos, although you'll find Ema Juozapavičiūtė on my passport.

born in Lithuania, raised in Sweden and shaped by life in five different countries, i now call Malta home. i've spent nearly a decade not only exploring cultures, learning languages and growing as a person, but also creating social media strategies, producing content and managing socials for brands.

i've worked across beauty, lifestyle, hospitality, wellness, education and the creative industries. today, that journey continues with a sharper focus on short-form video production, UGC, event and travel content creation and strategy.

say ciao and let's dive deeper. i can't wait to hear all about you and see what we can create together.

maltasicilylithuaniaswedenwherever you are
Contact

let's make something
worth watching.